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🇷🇴OSIM · Romania

Trademark Registration in Romania

Because Romania is an EU member, there are two routes here: a national OSIM registration or an EU trade mark covering 27 countries. Which suits you depends on whether you sell beyond Romania and on your budget. Let us weigh both together.

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✓Free attorney check before filing

A free attorney check and filing for your brand

Share your mark and target goods or services, and we will check the risk of an obstacle before OSIM, whether a national filing or an EU trade mark is right for you, and the class plan free of charge. You decide whether to proceed once you have seen the result.

✓The check is free and carries no obligation✓No documents required✓The result comes to you in writing

Application details

Step 1 / 2

Two short steps. We do not ask for a passport or identity document at this stage.

🇷🇴Country of protection: Romania
Applicant
Where you are now

Who needs a Romanian trademark registration?

For companies exporting from Türkiye, Romania is one of the most accessible entry points into the EU market.

Brands exporting to Romania

Manufacturers selling through a distributor or their own channel. A national registration is the step to take before any distribution agreement.

Companies with a Romanian entity

Businesses that have set up an SRL or opened into the EU through Romania. A company name gives no trademark protection; they are separate registers.

Manufacturing and sourcing

Brands producing under contract in Romania or sourcing from there. Registering where you manufacture reduces the risk of imitation from the outset.

E-commerce and marketplace sellers

Sellers on eMAG and other local marketplaces. Platform brand programmes generally require a national registration or an EU mark.

Food, cosmetics and textiles

Companies in the sectors where Romania is strongest. Sector density raises the risk of a similar mark already existing.

Planning regional expansion

Brands opening into the Balkans and Eastern Europe. A Romanian registration covers one country; for a regional plan, an EU mark or Madrid is considered.

A national OSIM registration or an EU trade mark?

This is where Romania differs: as an EU member it offers two valid routes, and the choice drives the budget directly.

National route

Romania only

A filing with OSIM; protection stops at the Romanian border. Fees are markedly lower than for an EU trade mark.

EU route

27 countries in one filing

An EUIPO filing covers every EU member state including Romania. The fee is higher but the cost per country is far lower.

The risk difference

The unity principle

With an EU mark, an objection in a single member state can affect the whole application. A national registration carries no such risk; any problem stays confined to Romania.

The deciding test

Where do you sell?

If you sell only into Romania, a national registration is the economical choice. From two EU countries upwards, an EU mark is almost always the better fit.

!A common mistake: obtaining an EU trade mark and then filing a Romanian national registration as well. Because the EU mark already covers Romania, this is usually a needless cost. Holding both makes sense only where the national registration has an earlier priority date, or where a serious opposition risk is foreseen on the EU filing.

Representation and correspondence

Applicants domiciled outside the EU face a representation requirement; this is not specific to Romania but applies across the EU.

◆Applicants domiciled outside the European Union or the European Economic Area must be represented before OSIM by an authorised representative.
◆The requirement does not oblige the applicant to form a Romanian company; representation and incorporation are separate matters.
◆If you do have a Romanian company, the representation position may differ; the assessment turns on the specifics of the file.
◆MarcaWorld prepares your file and coordinates the process; representation before OSIM is provided by an authorised local attorney.
We do not claim to run our own office in every country. Our service model rests on file preparation and coordination with authorised local representation.

Class plan and examination grounds

OSIM examines absolute grounds on its own motion; earlier rights come up through opposition instead.

Multi-class in one filing

Romania allows several classes in a single application, with fees calculated by class count. That is a clear simplification compared with the Gulf states.

Absolute grounds

Signs that lack distinctiveness, are descriptive or run against public policy can be refused by the office on its own motion. Checking the meaning in Romanian matters at this stage.

Meaning in Romanian

A Turkish or English word can be descriptive or carry a negative meaning in Romanian. A language check before filing is essential.

Earlier rights

OSIM does not raise earlier rights as a ground of refusal on its own motion; owners oppose after publication. That makes a pre-filing similarity search particularly important.

OSIM fees and costs that can arise later

In the table below, official fees and service fees sit on separate lines. Because the tariff is updated, we do not publish fixed amounts here.

Filing and examination feePaid to the officeBy class countCalculated under the Nice classification. It is markedly lower than the EU trade mark fee; that is the real advantage on a single-country target.
Additional class feePaid to the officePer classApplies to each class after the first. The number of classes follows from the goods and services list.
Registration and publication feePaid to the officeAfter acceptancePaid once the application is accepted so the certificate can issue. This item should not be assumed to be zero.
Local attorney feePaid to local representationBy file scopeRequired for applicants domiciled outside the EU or EEA. The amount reflects class count and complexity and appears as its own line in the quote.
Defending against oppositionAs it arisesCharged if incurredWhere a third party opposes after publication, preparing the counter-statement and evidence is separate work.
MarcaWorld service feeMarcaWorldSet by quoteCovers the search, the Romanian language check, the national-versus-EU analysis, the class plan and follow-up.
RenewalPaid to the officeEvery ten yearsProtection renews in ten-year periods; the renewal fee is calculated by class count.
Reading the table
Amounts are in RON. Official fees follow the OSIM tariff and are not set by MarcaWorld. The cost gap between a national filing and an EU trade mark varies with class count; we compare the two against your actual file. We do not publish a verified package price.
A quote for your file
Once the class count and the national-versus-EU decision are clear, we prepare a written quote showing the official fee and our service fee on separate lines.
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Romania, the European Union, the Madrid route and Bulgaria

The four routes most often compared when entering the Eastern European market. Click a column heading to open that page.

🇷🇴RomaniaOSIM
🇪🇺European UnionEUIPO🌍Madrid routeWIPO🇧🇬BulgariaBPO
Coverage
Romania only
27 EU member states
Selected member states
Bulgaria only
Fee level
Low
High but low per country
Basic plus country fees
Low
Class structure
Multi-class in one filing
Multi-class in one filing
Depends on target
Multi-class in one filing
Earlier-rights review
Not on own motion
Not on own motion
Depends on target
Not on own motion
Unity risk
None
Yes
Per country
None
Local representation
Required outside the EU
Required outside the EEA
Basic application required
Required outside the EU
Romania or an EU mark?
If you sell only into Romania, a national registration is far more economical. The moment a second EU country enters the plan, the EU mark usually pulls ahead.
Do I need both?
Usually not. An EU mark already covers Romania. Holding both makes sense only in specific situations such as an earlier priority date or a foreseen opposition risk.
Madrid and Romania
Romania is a Madrid Protocol member and can be designated. If Romania is your only target, a direct national filing is more predictable.

Documents and information

The document set on a Romanian file is light; the real work sits in the national-versus-EU decision and the Romanian language check.

✓Applicant detailsFor an individual, name and address; for a company, legal name, country of incorporation and entity type. The application is filed in the name of the true owner.
✓Power of attorneyA power of attorney to the authorised representative for applicants domiciled outside the EU or EEA. Notarisation may be requested depending on the file.
✓Representation of the markFor a word mark, the wording; for a logo, an image file at adequate resolution. Any colour claim is stated separately.
✓Goods and services listA clear description of what you actually sell and provide, translated into Romanian. If you do not know your class, we work it out together from the description.
✓Priority document (if any)To claim priority from an application in another country, the number, date and certificate of that application are required.

From filing to registration

Timelines depend on the office’s current workload and how the file develops; no fixed period is given on this page.

  1. 1Assessment and strategyWe review the mark and target goods and services, then settle the national-versus-EU question and the class plan.
  2. 2Search and language checkIdentical and similar signs are assessed and the meaning the mark carries in Romanian is checked.
  3. 3FilingThe file is submitted through the OSIM system and an application number issues. An application number is not a registration certificate.
  4. 4Formal and absolute grounds examinationThe office reviews formal requirements and absolute grounds. Where a deficiency or ground is notified, it must be answered in time.
  5. 5Publication and opposition windowThe application is published in the official bulletin and third parties may oppose within the period provided by law.
  6. 6RegistrationIf no opposition arrives, or it resolves in your favour, the registration and publication fee is paid and the certificate issues.

After registration: use, watching and renewal

A Romanian registration is also a right that needs managing.

5 years

Non-use risk

A mark not put to genuine use within five years of registration can be cancelled on a third party’s request. Evidence of use should be archived.

Ongoing

Watching

Monitoring similar applications is a separate service. Because OSIM does not examine earlier rights on its own motion, watching matters especially here.

Year 10

Renewal

Protection renews in ten-year periods and the renewal fee is calculated by class count.

On change

Keeping the register current

Changes of name, address and ownership must be recorded.

Frequently asked questions

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