Cookie Policy
Effective date: 7 October 2026 · Version 2.1
Last updated: 7 October 2026
1. Scope and contact
This policy explains cookies, similar storage/access technologies and choices on marcaworld.com. The responsible business is Marcaworld Limited; address: 128 City Road, London, EC1V 2NX, United Kingdom; email: support@marcaworld.com; telephone: +44 7351 452604. The Privacy Policy and applicable Turkish Personal Data Notice also govern personal information.
2. Technologies
Cookies are small browser records. Local storage, pixels and scripts may serve similar purposes. Session technologies usually expire when the browser closes; persistent ones remain for a specified period. Tools may be set by the site operator or a separate provider. Those distinctions alone do not determine permission requirements.
3. Necessary functions
Technologies genuinely needed for the service you request, secure sessions, fraud prevention or remembering cookie choices may be classified as necessary. A connection with security/payment does not make advertising or unrelated tracking necessary; multiple purposes require separate assessment.
4. Optional tools
Preferences, usage statistics, advertising measurement, remarketing and third-party media may involve non-essential access. The tools used on the site are explained in the table at the end of this policy. Our chosen approach for Türkiye, EU and UK visitors is permission before advertising and optional analytics; anything not accepted is not activated. The one exception is Google Analytics 4: it runs on every visit to measure how the site is used and does not depend on your cookie choice. Its advertising features (advertising cookies, data sharing for advertising and personalisation) stay off until you accept. To block Google Analytics in your browser, you can use Google's opt-out browser add-on (tools.google.com/dlpage/gaoptout).
5. Choices
You can accept or reject all optional tools together; choosing by tool or category is not currently offered. Google Analytics 4 is outside this choice (see section 4). Consent options are not preselected. Scrolling, continued browsing or contract acceptance does not provide permission. Change or withdraw your choice using the "Cookie preference" link at the bottom of the page; earlier lawful processing is not retrospectively affected.
6. Payment and content
Technologies in a payment you request must be assessed with the provider's information. External websites have their own policies. YouTube videos on the home page do not load until you press play; playback uses youtube-nocookie.com, while preview images come from YouTube's image servers.
7. Inventory, duration and updates
The table below identifies the tool, provider, purpose and when it loads; cookie durations and overseas-transfer details are in each provider's own notices. A preference record manages your permission status. Browser deletion/blocking may affect necessary sessions/payment and does not always replace site controls. Information is updated for changed purposes/providers; fresh permission is requested before use where required. Send questions to support@marcaworld.com.
Cookie and tool inventory
| Tool | Provider | Purpose | When it loads |
|---|---|---|---|
| Cookie preference (mw_consent) | MarcaWorld | Remembering your choice | Necessary. Written when you choose; kept for one year |
| Session cookie | MarcaWorld | Account sign-in and secure session | Necessary. Only when you sign in |
| Google Analytics 4 | Usage statistics | Every visit, regardless of your cookie choice. Advertising features turn on only after you accept | |
| Google Ads (two accounts) | Advertising measurement and conversion tracking | Optional. Only after you accept | |
| Yandex Metrika | Yandex | Usage statistics, click map and session recording (Webvisor) | Optional. Only after you accept |
| YouTube (youtube-nocookie.com) | Home page videos | When you press play |